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Bernstein, David.

Creative advertising : for this you went to Oxford? : a personal textbook of advertising / David Bernstein. - London : Longman, 1974. - ix, 304 p. : ill. ; 21 cm. - Professional perspectives in marketing .

Includes bibliographical references and index.

ISBN: 0582450365 : $11.00 (U.S.)

LCCN: 73086102

Nat. Bib. No.: GB***

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .B46

Dewey Class. No.: 659.1