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Jamieson, Kathleen Hall.

Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jameison. - 3rd ed. - New York : Oxford University Press, 1996. - xxvi, 578 p. ; ill. ; 22 cm.

Includes bibliographical references (p. 525-568) and index.

ISBN: 0195089413 (cl. : alk. paper) 0195089421 (pbk. : alk. paper)

LCCN: 95013339

Subjects--Topical Terms:
Presidents--Election.--United States
Advertising, Political--United States.

Subjects--Geographic Terms:
United States--Politics and government--1945-1989.
United States--Politics and government--1989-

LC Class. No.: JK524 / .J36 1996

Dewey Class. No.: 324.70973 / J24p