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Moore, R. Laurence 1940-

Selling God : American religion in the marketplace of culture / R. Laurence Moore. - New York : Oxford University Press, 1994. - 317 p. ; 24 cm.

Includes bibliographical references (p. 277-309) and index.

Moral sensationalism and voracious readers : religious strategies in the antebellum book market -- The spoken word, stage performance, and the profits of religious spectacle -- The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties -- Americans learn to play and religion learns to let them -- The market for religious controversy -- Chautauqua and its protective canopy : religion entertainment, and small-town Protestants -- Selling religion in the workplace : wage earners and the pressures of marketed morality -- Religious advertising and progressive Protestant approaches to mass media -- Recent market entries : contemporary evangelicals and purveyors of the New Age.

ISBN: 0195082281 (alk. paper)

LCCN: 93019624 //r96

Nat. Bib. No.: GB94-55676

Subjects--Topical Terms:
Religion and culture--United States.

Subjects--Geographic Terms:
United States--Religion--Economic aspects.

Subjects--Index Terms: Religion United States

LC Class. No.: BL2525 / .M67 1994

Dewey Class. No.: 200.973 / M78s