The miscomprehension of televised communications,
Jacoby, Jacob.
The miscomprehension of televised communications, by Jacob Jacoby in association with Wayne D. Hoyer and David A. Sheluga. - New York, The Educational Foundation of the American Association of Advertising Agencies, 1980. - 196 p. illus. 23 cm.
Research sponsored by the A.A.A.A. Educational Foundation.
Content analysis (Communication)
Advertising--Social aspects.
Mass media--Social aspects.
Television viewers--United States.
The miscomprehension of televised communications, by Jacob Jacoby in association with Wayne D. Hoyer and David A. Sheluga. - New York, The Educational Foundation of the American Association of Advertising Agencies, 1980. - 196 p. illus. 23 cm.
Research sponsored by the A.A.A.A. Educational Foundation.
Content analysis (Communication)
Advertising--Social aspects.
Mass media--Social aspects.
Television viewers--United States.