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Lambin, Jean-Jacques (Professor of Market-Driven Management, Instituto di Economia d'Impresa, Milan, Italy and Emeritus Professor at University Catholique de Louvain, Belgium)

Market-driven Management - London/Basingstoke Palgrave Macmillan 2000 - 768 p. hardback.

BookData Record

ISBN: 0333793188

Subjects--Topical Terms:
Marketing