Normal view MARC view ISBD view

How to plan and execute the marketing campaign;

Rice, Craig S.

How to plan and execute the marketing campaign; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing, by Craig S. Rice. - Chicago, Dartnell [1966] - 178 p. 29 cm.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.1 / .R5

Dewey Class. No.: 658.8

PTFS Europe

How to plan and execute the marketing campaign;