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Springer, Paul.

Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - 2nd ed. - London ; Philadelphia : Kogan Page, 2009. - xviii, 343 p. : ill. ; 24 cm.

Includes bibliographical references (p. [325]-329) and index.

Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.

ISBN: 9780749456474 0749456477

LCCN: 2009012338

Nat. Bib. No.: GBA947588 bnb

Nat. Bib. Agency Control No.: 015181361 Uk

Subjects--Topical Terms:
Advertising--Case studies.
Advertising campaigns--Case studies.

LC Class. No.: HF5823 / .S76 2009

Dewey Class. No.: 659.1/13