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Keller, Kevin Lane, 1956-

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008. - 382 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9780131888654 013188865X

Subjects--Topical Terms:
Brand name products--Management--Case studies.

LC Class. No.: HD69.B7 / K445 2008

Dewey Class. No.: 658.827