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Ind, Nicholas.

Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke. - Chichester, [England] ; New York : John Wiley, 2007. - xii, 276 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470030752 0470030755

Subjects--Topical Terms:
Brand name products.
Product management.
Strategic planning--Employee participation.

LC Class. No.: HD69.B7 / I527 2007

Dewey Class. No.: 658.827