Normal view MARC view ISBD view

Walker, Rob, 1968-

Buying in : what we buy and who we are / Rob Walker. - New York : Random House, 2008. - xxi, 291 p. ; 21 cm.

Includes bibliographical references (p. [265]-291) and index.

ISBN: 9780812974096 0812974093

Subjects--Topical Terms:
Branding (Marketing)--United States.
Brand name products--United States.

LC Class. No.: HF5415.1255 / .W35 2008

Dewey Class. No.: 658.827