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Fisher-Buttinger, Claudia.

Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. - Chichester ; Hoboken, NJ : Wiley, c2008. - xxi, 358 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470512401 0470512407

LCCN: 2008040265

Subjects--Topical Terms:
Brand name products--Management.
Brand name products--Valuation--Management.
Branding (Marketing)
Corporate image.

LC Class. No.: HD69.B7 / F57 2008

Dewey Class. No.: 658.827