Consumer behaviour :

East, Robert, 1940-

Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright and Marc Vanhuele. - London : SAGE, 2008. - viii, 334 p. : ill. ; 25 cm.

Includes bibliographical references (p. [294]-322) and indexes.

9781412934312 1412934311


Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.

HF5415.32 / .E27 2008

658.8342