Normal view MARC view ISBD view

Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar. - Oxford : Butterworth-Heinemann, 2007. - xvii, 339 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780750680240 0750680245

Subjects--Topical Terms:
Market segmentation.
Consumer behavior.

LC Class. No.: HF5415.32 / .C65926 2007

Dewey Class. No.: 658.8342