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Little, Steven S., 1961-

Duck and (re)cover : the embattled business owner's guide to survival and growth / Steven S. Little. - Hoboken, N.J. : John Wiley & Sons, c2009. - viii, 213 p. ; 23 cm.

Includes index.

Introduction : stark realities -- What is your reality? -- Triage and tourniquets -- All hail the cash king -- Keep your customers -- Plan for action -- TRUST and your people -- Enlist outside expertise -- Maintain your marketing -- Price for profit -- Get out of your bunker -- Fill market vacuums -- Partner for profit -- Pursue potential acquisitions -- Put better tools to work -- Green is growing -- Catch a falling star -- Train the talented -- Revisit the rules.

ISBN: 9780470504901 0470504900

LCCN: 2009013301

Nat. Bib. No.: GBA942022 bnb

Nat. Bib. Agency Control No.: 015170068 Uk

Subjects--Topical Terms:
Organizational effectiveness.
Organizational change.
Marketing.
Success in business.
Management.

LC Class. No.: HD58.9 / .L58 2009

Dewey Class. No.: 658