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Zikmund, William G.

Exploring marketing research. - 9th ed. / William G. Zikmund, Barry J. Babin. - Mason, Ohio : London : Thomson South-Western ; Thomson Learning [distributor], 2006. - xxi, 698 p. : col. ill., col. ports. ; 28 cm.

Previous ed.: 2003.

Includes bibliographical references and index.

ISBN: 9780324539028 0324539029

Subjects--Topical Terms:
Marketing research.
Marketing research--Computer network resources.

LC Class. No.: HF5415.2 / .Z54 2006

Dewey Class. No.: 658.8'3