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Levinson, Jay Conrad.

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / Jay Conrad Levinson, Rick Frishman and Jill Lublin ; with Mark Steisel. - 2nd ed. - Avon, Mass. : Adams Business, c2008. - xvi, 336 p. ; 23 cm.

Previous ed.: 2002.

Includes bibliographical references and index.

ISBN: 9781598698459 1598698451

Nat. Bib. No.: GBA878668 bnb

Nat. Bib. Agency Control No.: 014647712 Uk

Subjects--Topical Terms:
Industrial publicity.
Advertising.
Marketing.

LC Class. No.: HD59 / .L485 2008

Dewey Class. No.: 659