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Moilanen, Teemu.

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009. - ix, 202 p. : ill. ; 25 cm.

Includes bibliographical references (p. 189-196) and index.

ISBN: 9780230220928 0230220924

LCCN: 2008052855

Subjects--Topical Terms:
Place marketing.
City promotion.

LC Class. No.: G155.A1 / M56 2009

Dewey Class. No.: 910.68/8