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Influencer : the power to change anything / Kerry Patterson ... [et al.]. - New York : McGraw-Hill, c2008. - x, 299 p. ; 24 cm.

Includes bibliographical references and index.

You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.

ISBN: 9780071484992 007148499X

LCCN: 2007025382

Subjects--Topical Terms:
Influence (Psychology)
Leadership.
Power (Psychology).
Social Behavior.
Psychology--Popular Works.

LC Class. No.: BF774 / .I54 2008

Dewey Class. No.: 153.8/5