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Gassmann, Oliver, 1967-

Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry / Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz. - 2nd ed. - Berlin : Springer, c2008. - xv, 186 p. : ill., maps ; 25 cm.

Includes bibliographical references (p. [165]-172) and index.

ISBN: 9783540776352 3540776354

Nat. Bib. No.: GBA3T6800 bnb

Subjects--Topical Terms:
Pharmaceutical industry--Technological innovations.
Pharmaceutical industry--Technological innovations--Switzerland--Case studies.
Drugs--Research--Management.
Drugs--Research--Management--Switzerland--Case studies.
Drug Industry--organization & administration.
Organizational Innovation.
Pharmacology, Clinical.
Research--organization & administration.
Technology, Pharmaceutical.

LC Class. No.: HD9665.5 / .G37 2008

Dewey Class. No.: 338.4/76151

National Library of Medicine Call No.: 2004 D-573 QV 736 / G253L 2008