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Kay, John.

Long and the short of it : a guide to finance and investment for normally intelligent people who aren't in the industry / by John Kay. - London : The Erasmus Press, 2009. - xiv, 241 p. ; 22 cm.

Includes Internet Web addresses (p. 239).

Includes bibliographical references (p.240-241).

ISBN: 9780954809324 0954809327

Subjects--Topical Terms:
Finance.
Investment analysis.
Saving and investment.
Financial risk management.
Risk assessment.
Financial crises.

LC Class. No.: HG4529.5 / .K39 2009

Dewey Class. No.: 332.6