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Okonkwo, Uche.

Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo. - Basingstoke ; New York, NY : Palgrave Macmillan, 2007. - xx, 332 p. : ill. (chiefly col.), col. ports. ; 25 cm.

Includes bibliographical references (p.315-320) and index.

ISBN: 9780230521674 0230521673

Subjects--Topical Terms:
Fashion merchandising.
Luxuries--Marketing.
Brand name products.

LC Class. No.: HF5415.122 / .O36 2007

Dewey Class. No.: 687.0688