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Wilson, Alan M.

Marketing research : an integrated approach / Alan Wilson. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)

Previous ed.: 2003. Includes 1 CD-ROM in pocket attached to inside back cover.

Includes bibliographical references and index.

ISBN: 9780273694748 027369474X

LCCN: 2005058928

Nat. Bib. No.: GBA607979 bnb

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .W558 2006

Dewey Class. No.: 658.83