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Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - Harlow : FT Prentice Hall, 2008. - xviii, 614 p. : ill. ; 25 cm.

Previous ed.: 2004.

Includes bibliographical references (p. 572-598) and index.

ISBN: 9780273706977 0273706977

LCCN: 2007041193

Subjects--Topical Terms:
Target marketing.
Marketing--Management.

LC Class. No.: HF5415.127 / .H66 2008

Dewey Class. No.: 658.802