Never mind the sizzle - where's the sausage? :
Taylor, David, 1964-
Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor. - Chichester : Capstone, 2007. - xv, 146 p. : ill. ; 22 cm.
Includes index.
9781841127699 1841127698
Brand name products--Management.
Branding (Marketing)
HD69.B7 / T39
658.8'27
Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor. - Chichester : Capstone, 2007. - xv, 146 p. : ill. ; 22 cm.
Includes index.
9781841127699 1841127698
Brand name products--Management.
Branding (Marketing)
HD69.B7 / T39
658.8'27