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McGivern, Yvonne.

The practice of market research : an introduction / Yvonne McGivern. - 3rd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2009. - xxx, 548 p. : ill. ; 25 cm.

Includes bibliographical references (p. [529]-536) and index.

ISBN: 9780273717072 0273717073

LCCN: 2008034380

Subjects--Topical Terms:
Marketing research--Methodology.
Social sciences--Research--Methodology.

LC Class. No.: HF5415.2 / .M3827 2009

Dewey Class. No.: 001.4 658.83