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Nichols, David, 1967-

Return on ideas : a practical guide to making innovation pay / David Nichols. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007. - xvi, 261 p. : ill. ; 24 cm.

"A Brandgym book"--Cover. Includes index.

ISBN: 9780470028575 0470028572

LCCN: 2007004233

Subjects--Topical Terms:
Product management.
Brand name products.
Diffusion of innovations.

LC Class. No.: HF5415.15 / .N53 2007

Dewey Class. No.: 658.4/063