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Sinha, Indrajit.

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht. - Baskingstoke ; New York : Palgrave MacMillan, 2007. - xiv, 198 p. : ill. ; 25 cm.

Includes index.

ISBN: 9780230507548 0230507549

LCCN: 2006051561

Subjects--Topical Terms:
Marketing--Psychological aspects.
Marketing--Social aspects.

LC Class. No.: HF5415 / .S516 2007

Dewey Class. No.: 658.80019