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Kotler, Philip.

Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. - Singapore ; London : McGraw Hill Education, c2007. - xiv, 192 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780071254052 0071254056

Subjects--Topical Terms:
Brandname products--Marketing--Southeast Asia.
Business enterprises--Southeast Asia.
Marketing--Southeast Asia.

LC Class. No.: HF5415.12.A785 / K68 2007

Dewey Class. No.: 658.800959