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Ryan, Damian.

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones. - London ; Philadelphia : Kogan Page, 2009. - xii, 276 p. : ill. ; 25 cm.

Includes bibliographical references (p. [269]-271) and index.

ISBN: 9780749453893 0749453893

LCCN: 2008034688

Subjects--Topical Terms:
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.

LC Class. No.: HF5415.1265 / .R93 2009

Dewey Class. No.: 658.8/72