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Penenberg, Adam L.

Viral loop : the power of pass-it-on / Adam L. Penenberg. - London : Sceptre, 2009. - ix, 274 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 9780340918678 0340918675

Subjects--Topical Terms:
Viral marketing.
Word-of-mouth advertising.

LC Class. No.: HF5827.95 / .P46 2009

Dewey Class. No.: 659.133