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The environment of marketing behavior;

Holloway, Robert J., ed.

The environment of marketing behavior; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock. - 2d ed. - New York, Wiley [1969] - x, 442 p. illus. 26 cm. - The Wiley marketing series .

Published in 1974 under title: The environment of marketing management.

Includes bibliographical references.

ISBN: 0471407143

Subjects--Topical Terms:
Marketing.
Consumer behavior.

LC Class. No.: HF5415 / .H742 1969

Dewey Class. No.: 658.8/008

PTFS Europe

The environment of marketing behavior;