Advertising and promotion management. (Record no. 40672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01302ngm a2200325I 4500 |
| 001 - CONTROL NUMBER | |
| control field | 26656540 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110428214752.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | vf-cbaho- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920923s1991 mau090 vleng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a229859 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) .b11231762 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b11231762 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SUSV |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | VIDEO |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotion management. |
| Medium | [Videorecording] |
| Statement of responsibility, etc | Prepared by John A. Quelch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, |
| Name of publisher, distributor, etc | Harvard Business School, |
| Date of publication, distribution, etc | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 videocassette (VHS) (90 min.) |
| Other physical details | sd., col. |
| Dimensions | 1/2 in. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | VHS format. |
| 500 ## - GENERAL NOTE | |
| General note | "887-540" |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Television commercials and an interview with Larry Schulsinger of Procter and Gamble about the introduction, promotion and advertisement of a new dishwashing liquid; designed to illustrate and accompany the text: Cases in advertising and promotion management (3rd ed., Homewood, IL, R.D. Irwin, c1991) by J.A. Quelch and P.W. Farris. |
| 596 ## - | |
| -- | 6 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Harvard University. |
| Subordinate unit | Graduate School of Business Administration. |
| 740 01 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Cases in advertising and promotion management. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Media Centre | Media Centre | Audio Visual | 0.00 | VIDEO | 34998001540413 | 03/01/2009 | 1 | 03/01/2009 | Video |