Marketing (Record no. 44543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | i0333625870 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110428214847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090511t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333625870 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780333625873 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ptfs |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Christopher, Martin (Professor of Marketing and Logistics System, Head of Marketing Faculty, Cranfield School of Management) |
| 9 (RLIN) | 17736 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London/Basingstoke |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352 p. |
| Accompanying material | paperback. |
| 500 ## - GENERAL NOTE | |
| General note | BookData Record |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising & Marketing Communications |
| 9 (RLIN) | 17734 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm H.B. (Professor of Marketing Planning, Chairman of the International Planning Centre and Director of the Centre for Advanced Research, Cranfield School of Management) |
| 9 (RLIN) | 17737 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Audio-Visual |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Main Library | Main Library | General Shelves | XX(306716.1) | 306716-1001 | 03/01/2009 | 1 | 03/01/2009 | Standard |