Marketing Strategy and Management (Record no. 48790)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | i0333748557 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333748557 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780333748558 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J. (formerly Professor of Marketing, University of Strathclyde) |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy and Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London/Basingstoke |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2000 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 576 p. |
| Accompanying material | hardback. |
| 500 ## - GENERAL NOTE | |
| General note | BookData Record |
| 596 ## - | |
| -- | 1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 17733 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planning |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Main Library | Main Library | General Shelves | XX(327953.1) | 327953-1001 | 03/01/2009 | 1 | 03/01/2009 | Standard |