Becoming a category of one : (Record no. 64713)

MARC details
000 -LEADER
fixed length control field 01102pam a2200277 a 4500
001 - CONTROL NUMBER
control field cou120000655
003 - CONTROL NUMBER IDENTIFIER
control field CaONFJC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20110428215305.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090408s2009 nju 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009014323
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470496350
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470496355
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency NNfCLS
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.15
Item number .C34 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/013
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Calloway, Joe.
245 10 - TITLE STATEMENT
Title Becoming a category of one :
Remainder of title how extraordinary companies transcend commodity and defy comparison /
Statement of responsibility, etc Joe Calloway.
250 ## - EDITION STATEMENT
Edition statement 2nd ed., rev. and updated.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 251 p. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future of category of one.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Benchmarking (Management)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Shelves 05/11/2010   HD62.15 .C34 2000001345 05/11/2010 1 13.96 05/11/2010 Book