Building brand authenticity : (Record no. 64778)

MARC details
000 -LEADER
fixed length control field 00710cam a2200217 a 4500
001 - CONTROL NUMBER
control field 0230580319
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20110428215306.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090731s2009 enk f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230580312
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0230580319
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency UK-RwCLS
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number .B45 2009
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael.
245 10 - TITLE STATEMENT
Title Building brand authenticity :
Remainder of title 7 habits of iconic brands /
Statement of responsibility, etc Michael Beverland.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Basingstoke :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 219 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 191-201) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Shelves 05/11/2010   HD69.B7 .B45 2000001241 05/11/2010 1 24.23 05/11/2010 Book