Advertising in the marketplace.
Material type:
TextReference number:5412679Series: The Gregg/McGraw-Hill marketing seriesPublication details: New York, Gregg Division, McGraw-Hill [c1980] Edition: 2d edDescription: ix, 454 p., [8] �. of plates illus. (some col.) 25 cmSubject(s): AdvertisingLOC classification: HF5823 | .B855 1980
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| HF5635 .E24 Accounting for economic events | HF5657 .M283 Financial disclosure in a competitive economy; | HF5691 .H34 Programmed learning aid for quantitative methods, with applications in accounting and business | HF5823 .B855 1980 Advertising in the marketplace. | HF5823 .R665 How to advertise, | HF5827.2 .R53 Positioning: the battle for your mind, | HG179 .B34 Personal economics |
Includes bibliographical references and index.
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