Enterprise. Not by jeans alone [Videorecording] / WGBH Boston.

Contributor(s): Sevareid, Eric, 1912- | Holcomb, Russ | Baker, Peter | Henry, Louise | Espar, David | WGBH (Television station : Boston, Mass.)Material type: FilmFilmReference number:9042175Publication details: New York, NY : Learning Corporation of America, c1981. Description: 1 videocassette (Beta) (30 min.) : sd., col. ; 1/2 in. + 1 leader's guideUniform titles: Enterprise (Television program) Subject(s): Levi Strauss and Company | Clothing trade -- United States | Business -- Case studiesLOC classification: HD9940Production credits: Producer, Louise Henry ; director, David Espar ; writers, Peter Baker, Louise Henry, David Espar ; graphics and music, Gene Mackles ; camera, Robert Moore ; advisor, Stephen Greyser.Host, Eric Sevareid ; narrator, Russ Holcomb.Summary: Tells how the Levi Strauss Company sought to move beyond jeans to "Levi tailored classics," a market-opening attempt that encountered problems in a fast-changing marketplace.
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Video Video Media Centre Audio Visual VIDEO (Browse shelf(Opens below)) 1 Available 34998001540884
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Beta format.

Originally broadcast on the television program entitled: Enterprise.

Intended audience: College students and adults.

Producer, Louise Henry ; director, David Espar ; writers, Peter Baker, Louise Henry, David Espar ; graphics and music, Gene Mackles ; camera, Robert Moore ; advisor, Stephen Greyser.

Host, Eric Sevareid ; narrator, Russ Holcomb.

Tells how the Levi Strauss Company sought to move beyond jeans to "Levi tailored classics," a market-opening attempt that encountered problems in a fast-changing marketplace.

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