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All Consumers Are Not Created Equal
Material type:
TextReference number:i0471120049Publication details: New York John Wiley and Sons Ltd 1995 Description: 336 p. hardbackISBN: 0471120049Subject(s): Database marketing | Direct marketing - Data processing | Brand loyalty | Marketing | Consumer behavior | Advertising & Marketing CommunicationsLOC classification: HF5415.126
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Standard
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Main Library General Shelves | HF5415.126 (Browse shelf(Opens below)) | 1 | Available | 307266-1001 |
Total reservations: 0
BookData Record
User comment on 11/05/2009
This is a recommended reading for the 2008 marketing course (M109)
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User comment on 10/12/2009
Good coverage of consumer rights