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The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
Material type:
TextReference number: 2006021766Publication details: Westport, Conn. : Praeger Publishers, 2006. Description: x, 194 p. ; 25 cmISBN: 9780275992828; 0275992829Subject(s): Affluent consumers -- United States | Luxuries -- United States -- Marketing | Target marketing -- United StatesDDC classification: 658.8/343 LOC classification: HF5415.33.U6 | M53 2006Online resources: Table of contents only
Contents:
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Main Library General Shelves | HF5415.33.U6 M53 (Browse shelf(Opens below)) | 1 | Available | 2000001180 |
Total reservations: 0
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| HF5415.33.C6 C48 Luxury China : | HF5415.33.U6 E47 Shoptimism : | HF5415.33.U6 M386 On becoming a consumer : | HF5415.33.U6 M53 The affluent consumer : | HF5415.332.W66 S55 Women want more : | HF5415.332.Y66 Y37 Gen buY : | HF5415.335 .H553 How to measure customer satisfaction / |
Includes bibliographical references (p. [175]-185) and index.
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
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