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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

By: Gilmore, James H, 1959-Contributor(s): Pine, B. JosephMaterial type: TextTextReference number: 2007017287Publication details: Boston, Mass. : Harvard Business School Press, c2007. Description: xiii, 299 p. : ill. ; 25 cmISBN: 9781591391456; 1591391458Subject(s): Product management | Consumer behavior | Consumers' preferencesDDC classification: 658.8/343 LOC classification: HF5415.15 | .G55 2007Online resources: Table of contents only
Contents:
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
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Holdings
Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.15 .G55 (Browse shelf(Opens below)) 1 Available 2000000454
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HF5415.135 .C72 Strategic marketing. HF5415.135 .W47 Strategic marketing : HF5415.15 .A89 Product and services management / HF5415.15 .G55 Authenticity : HF5415.15 .L445 Brand rejuvenation : HF5415.15 .N53 Return on ideas : HF5415.15 .P56 The experience economy :

Includes bibliographical references (p. [253]-281) and index.

Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.

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