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Battling big box : how nimble niche companies can outmaneuver giant competitors / by Henry Dubroff and Susan J. Marks.
Material type:
TextReference number: 2008041376Publication details: Franklin Lakes, NJ : Career Press, c2009. Description: 256 p. ; 22 cmISBN: 9781601630285; 160163028XOther title: Niche companies can outmaneuver giant competitorsSubject(s): Small business -- Management | Market segmentation -- Management | New business enterprises -- ManagementDDC classification: 658.02/2 LOC classification: HD62.7 | .D835 2009Online resources: Table of contents only
Contents:
What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Main Library General Shelves | HD62.7 .D835 (Browse shelf(Opens below)) | 1 | Available | 2000001085 |
Total reservations: 0
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| HD62.6 .N66 Nonprofit organizations : | HD62.6 .W55 Exposing the elephants : | HD62.6 .W675 Nonprofit management : | HD62.7 .D835 Battling big box : | HD62.7 .F693 E-riches 2.0 : | HD6279 .A334 Aging and work : | HD66 .A33 Effective teambuilding : |
Includes bibliographical references and index.
What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan.
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