Image from Amazon.com
Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
Material type:
TextReference number:9780230222434Language: English Original language: Italian Publication details: Basingstoke ; New York : Palgrave Macmillan, 2009. Description: x, 223 p. ; 24 cmISBN: 9780230222434; 0230222439Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.827 LOC classification: HD69.B7 | F56 2009
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
|
Main Library General Shelves | HD69.B7 F56 (Browse shelf(Opens below)) | 1 | Available | 2000001230 |
Total reservations: 0
Originally published in Italian. Perugia : Motlcchi, 2007.
Includes bibliography (p. 210-214) and index.
Translated from the Italian.
There are no comments on this title.
Log in to your account to post a comment.