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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.
Material type:
TextReference number:0071263438Publication details: New York ; London : McGraw-Hill Higher Education, 2009. Edition: 4th ed., International edDescription: xxv, 678 p. : ill. ; 26 cmISBN: 9780071263436; 0071263438Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
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Book
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Main Library General Shelves | HF5415 .D92 (Browse shelf(Opens below)) | 1 | Available | 2000001946 |
Total reservations: 0
Previous ed.: Boston, Mass.: McGraw-Hill, 2006.
Includes bibliographical references (p. 653-661) and index.
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