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Competitive identity : the new brand management for nations, cities and regions / Simon Anholt.
Material type:
TextReference number:14586615Publication details: Basingstoke ; New York : Palgrave Macmillan, 2007. Description: xiii, 134 p. : ill. ; 25 cmISBN: 9780230500280; 0230500285Subject(s): Competition, International | Place marketing | Product management | International relationsDDC classification: 338.6048 LOC classification: HF1414 | .A64 2007
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Main Library General Shelves | HF1414 .A64 (Browse shelf(Opens below)) | 1 | Available | 2000001153 |
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| HF1379 .F56 Power and plenty : | HF1379 .O996 Oxford handbook of international business / | HF1411 .K697 International economics : | HF1414 .A64 Competitive identity : | HF1414 .U88 International competition policy : | HF1414 .V54 How countries compete : | HF1416 .C73 Cram101 textbook outlines to accompany Global marketing : foreign entry, local marketing, and global management, Johansson, 5th edition. |
Includes bibliographical references and index.
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