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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

By: Edge, JonContributor(s): Milligan, AndyMaterial type: TextTextReference number: 2009016489Publication details: Harlow : Financial Times/Prentice Hall, 2009. Description: xiv, 217 p. : ill. ; 22 cmISBN: 9780273714200; 0273714201Subject(s): Branding (Marketing) | Brand name products | Advertising -- Brand name productsDDC classification: 658.827 LOC classification: HF5415.1255 | .E34 2009
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Item type Current library Class number Copy number Status Date due Barcode Item reservations
Book Book Main Library General Shelves HF5415.1255 .E34 (Browse shelf(Opens below)) 1 Available 2000000226
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HF5415.123 .E37 Herd : HF5415.123 .F55 Marketing communications : HF5415.1255 .B37 Branding only works on cattle : HF5415.1255 .E34 Don't mess with the logo : HF5415.1255 .H36 Branding your business : HF5415.1255 .K68 Ingredient branding : HF5415.1255 .S35 The international brand valuation manual :

Includes bibliographical references and index.

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