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E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextReference number:cou60001713Publication details: Harlow, England ; New York : FT Prentice Hall, 2009. Edition: 4th edDescription: xxxii, 764 p. : ill. (chiefly col.), col. map ; 27 cmISBN: 9780273719601; 0273719602Other title: Ebusiness and ecommerce managementSubject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.8/72 LOC classification: HF5548.32 | .C472 2009
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| HF5469.23.G72 S56 Tescopoly : | HF5470 .E4 When markets collide : | HF5476 .K75 Auction theory / | HF5548.32 .C472 E-business and e-commerce management : | HF5548.32 .E26 E-commerce and v-business : | HF5548.32 .G39 Online marketing : | HF5548.4.M523 D38 Business statistics using Excel / |
Includes bibliographical references and index.
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