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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Material type:
TextReference number: 2008009927Publication details: New York, NY : Palgrave Macmillan, 2008. Edition: 1st edDescription: xvii, 254 p. : ill. ; 25 cmISBN: 9780230606227; 0230606229Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27 LOC classification: HD69.B7 | H646 2008Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HD69.B7 H646 (Browse shelf(Opens below)) | 1 | Available | 2000000832 |
Total reservations: 0
Includes bibliographical references (p. 239-246) and index.
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