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Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.].
Material type:
TextReference number: 2009011860Publication details: New York : Palgrave Macmillan, 2009. Edition: 1st edDescription: xv, 239 p. : ill. ; 25 cmISBN: 9780230616875; 0230616879Subject(s): Social responsibility of business | Corporations -- Social aspects | Branding (Marketing)DDC classification: 338.7/4 LOC classification: HD60 | .G662 2009Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Main Library General Shelves | HD60 .G662 (Browse shelf(Opens below)) | 1 | Available | 2000000822 |
Total reservations: 0
Includes bibliographical references (p. [219]-234) and index.
Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today.
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