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How to measure customer satisfaction / Nigel Hill, John Brierley and Rob MacDougall.
Material type:
TextReference number: 2003064302Publication details: Aldershot : Gower, c2003. Edition: 2nd edDescription: viii, 151 p. : ill. ; 25 cmISBN: 9780566085956; 056608595XSubject(s): Consumer satisfaction -- Research | Consumer satisfaction -- Evaluation | Market surveysDDC classification: 658.8343 LOC classification: HF5415.335 | .H553 2003
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| HF5415.33.U6 M53 The affluent consumer : | HF5415.332.W66 S55 Women want more : | HF5415.332.Y66 Y37 Gen buY : | HF5415.335 .H553 How to measure customer satisfaction / | HF5415.5 .B88 Customer relationship management : | HF5415.5 .C6635 Customer care excellence : | HF5415.5 .G743 CRM at the speed of light : |
Prev. ed.: 1999.
Includes web references.
Includes index.
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